Vinculum at Ecomm MENA 2019: Decoding Omnichannel Retailing

April 16, 2019
Akash Jain
Written by:
Akash Jain
eComm Mena 2019

In 2019, omnichannel retailing is no longer an option but an urgency that the organizations are facing.

Your customer may not expect a seamless shopping experience but if not provided, can create a huge dissatisfaction.

Vinculum is coming to Ecomm MENA 2019 to help brands and retailers redesign their business strategy in alignment with the omnichannel retailing.

Date: 24-25 April 2019
Venue: The Address Hotel, Dubai Mall, UAE
Booth: T8

About Ecomm MENA 2019

Ecomm MENA is a Middle East and North African eCommerce conference where large and established retailers and logistics companies will network and discuss growth opportunities and strategies for success.

Vinculum’s Agenda at Ecomm MENA 2019

Our agenda at Ecomm MENA is to enable brands and retailers give an omnichannel experience to their customers. Omnichannel has become a new norm in the retail and ecommerce industry. Let us explain this through an example.

Suppose your customer is shopping online and likes a pair of shoes. When she clicks to purchase the product she notices the delivery time to be 3 days. She doesn’t want to wait and finds out that the same product is available at a store nearby. So, she decides to buy it from the store.

After purchasing the product and bringing it home she changes her mind and wants to return it but doesn’t want to go to the store. So, she chooses an online return option.

This kind of seamless shopping experience can only be provided through omnichannel retailing which comes with its own challenges.

To give an omnichannel experience to your customers you have to be present where they shop. It can be a brick-n-mortar store, online marketplace, through a mobile app, a PC or any other channel.

Your omnichannel platform should have all the capabilities that can enable your customers shop seamlessly across multiple channels.

If you want to know how we help brands like you enable omnichannel retailing, meet us at booth no. T8.

Panel Discussion: The Omnichannel Debate

We are also participating in a panel discussion where Deepak Singla, Founder & VP – Omnichannel, Vinculum Group and Nikhil Gupta, Regional Sales Manager MEA, Vinculum Group will be sharing best practices and insights on how brands and retailers can go omnichannel and start selling anywhere, faster.

Other panelists include:

Date: 25th April 2019
Time: 12:10 PM SGT
Venue: The Address Hotel, Dubai Mall, UAE

Key Takeaways of the Panel Discussion

  • What process, organizational structure and technology changes are required to make omnichannel retailing succeed?
  • How to adapt to the continuous changes in consumer preferences and expectations?
  • What steps can be taken to bridge offline and online shopping journeys?
  • How to offer united brand experiences at all touchpoints of customer engagement?
  • How to redesign the business strategy to align with the changing retail formats?

Today, omnichannel is the new normal in retailing. An omnichannel retail solution is no more an option and has become a necessity for growing businesses. To know how we can help you in enabling omnichannel shopping experience for your customers, make an enquiry.

Author Bio:
An MBA marketing graduate from IIM, Akash Jain works at Vinculum group, where he manages product marketing, content and social media marketing. An ardent learner of new things, he is passionate about scaling up marketing operations, implementing new-age marketing automation and customer psyche.

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