“Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts.”- Gartner Inc. In an Enterprise, data often resides in silos across “ domains” ( viz. Customer, Products, Suppliers etc.), geographical locations & in multiple versions across functions & systems. As organizations grow organically or through acquisitions, they often struggle with ensuring a Single View of Truth across their data. This happens primarily owing to manual data management, lax controls, multiple systems and lack of an integrated approach to information management. Our Cloud based Master data management solution- Vin MDM helps you create one single master reference source for all business critical data, leading to fewer errors and less redundancy in business processes.