OmniChannel Experience
Consumers buy Brands, not Channels.
Shoppers expect Brands to know them- their preferences, allow them to explore products before they shop, make it easy for them to shop across any channel – Online or Offline. They expect to be offered flexibility in delivery/pickup options, payments, returns & be rewarded for being loyal to the Brand.
Your stores & web fronts are an expression of the consumer’s needs. An OmniChannel business model ensures that requirements of off-line and on-line stores are driving supply chain decisions. This ensures anticipation of and exceeding consumer expectations.
Our OmniChannel Solution works tirelessly to give you cost savings, incremental sales and happy customers. Additionally, they ensure convenience and speed of order fulfilment, translating into improved profits and an edge over competition.
How we can help
O2O Transformation (Offline-Online-Offline) forms the base of your Omnichannel strategy. To service the needs of an Omnichannel customer, Brands need to first gear up to reach where the customers shop & then work towards providing a seamless experience across both worlds.
From creating your Online sales channels, integrating them with your supply chain & store network to leveraging eCommerce Marketplaces, we can help Offline Brands take their first step to an Online Journey. Similarly, For Online Brands, we can help their customers experience the Brand via Shop in Shop, Kiosks, Partner Stores & across the distribution network.
Place your customers at the focal point of your business and your stores at the centre of your supply chain. We help you get a single, real-time view of your inventory, across channels, catalogs, systems & fulfilment locations, thus enabling you to receive and execute
orders from across channels.
This helps to minimise lost sales opportunity. Inventory optimisation is also aided by stock transfers to high demand channels & locations.
We help you to boost loyalty & drive growth by simplifying Omnichannel Customer Data Management.You can now integrate data across multiple customer touch points like web, POS systems, contact centres, apps & social channels to deliver a seamless customer experience.
We also work with our customers to create a Single version of Truth for your mission critical data across the organization & create a consistent , personalised shopping experiences across channels.
Brands have moved away from a transactional relationship mindset to experiential, emotional connects & one to one relationships with their customers.
Customers expect to be rewarded for their affinity & loyalty to Brands who are working hard to make shoppers come back for more.
We work with our clients to help them design Omnichannel loyalty programs & run them profitably across not just customer touch points, but also the entire customer value chain.
How we can help
O2O Transformation (Offline-Online-Offline) forms the base of your Omnichannel strategy. To service the needs of an Omnichannel customer, Brands need to first gear up to reach where the customers shop & then work towards providing a seamless experience across both worlds.
From creating your Online sales channels, integrating them with your supply chain & store network to leveraging eCommerce Marketplaces, we can help Offline Brands take their first step to an Online Journey. Similarly, For Online Brands, we can help their customers experience the Brand via Shop in Shop, Kiosks, Partner Stores & across the distribution network.
Place your customers at the focal point of your business and your stores at the centre of your supply chain. We help you get a single, real-time view of your inventory, across channels, catalogs, systems & fulfilment locations, thus enabling you to receive and execute
orders from across channels.
This helps to minimise lost sales opportunity. Inventory optimisation is also aided by stock transfers to high demand channels & locations.
We help you to boost loyalty & drive growth by simplifying Omnichannel Customer Data Management.You can now integrate data across multiple customer touch points like web, POS systems, contact centres, apps & social channels to deliver a seamless customer experience.
We also work with our customers to create a Single version of Truth for your mission critical data across the organization & create a consistent , personalised shopping experiences across channels.
Brands have moved away from a transactional relationship mindset to experiential, emotional connects & one to one relationships with their customers.
Customers expect to be rewarded for their affinity & loyalty to Brands who are working hard to make shoppers come back for more.
We work with our clients to help them design Omnichannel loyalty programs & run them profitably across not just customer touch points, but also the entire customer value chain.
O2O Transformation
O2O (Offline - Online - Offline) Consulting
Our team of experts understand your brand essence, your consumer profile and product offerings, to help fine-tune your OmniChannel strategy.
This could include recommending the channels where you sell, the assortments that you follow and the SLA’s that you execute. In addition, we can partner with you on creating a common shopping experience across online and offline channels, in terms of look and assortment, pricing and offers as well as service standards and policies.
OmniChannel Solution then ensures that all our systems are connected and communicating with one another.
Enabling Real Time View of Inventory
Fulfilment from any location
Make your inventory work harder by turning your stores into active fulfillment centres as well as collection centres, thus ensuring faster deliveries and easy returns.
Our OmniChannel solution helps you manage orders and organize fulfilments centrally, to provide a compelling shopping experience to your customers. Intelligent order processing algorithms route online orders to the nearest store, leading to reduced logistics costs and faster deliveries.
Click & Collect
Customers are embracing the habit of buying online and picking up their purchases from a store.
This helps them to touch, feel and try before the collection, making it a real OmniChannel experience.
We seamlessly integrate your webstore/marketplace with offline channels to let customers collect their online purchases directly from a store. This also eliminates delivery costs.
Endless Aisle
Sales opportunity losses are most often caused by missing sizes and insufficient assortment choices.
This is caused by retail store space constraints as well as usual challenges of holding inventory in multiple locations.
Our Endless Aisle solution gives your walk-in customers countless shopping options by extending your store assortment to cover inventory across stores and channels.
How you benefit:
- Reduced risk of lost sales.
- Customer needs being met, and purchases delivered to a location of their choice.
Shop & Return - Across channels & Stores
Delight your customers by bridging the online-offline services gap by offering them the convenience of cross-channel purchases and returns.
How you benefit:
- Efficient management of returns translating into improved customer satisfaction
- Ensuring the supply chain is not blocked by mis-management of returns
Master Data Management
Consistent Shopping Experience- Across Channels
To provide a seamless shopping experience, Brands today need to have a accurate & complete visibility of information across their business operations & channels of sales.
Fragmented & inconsistent Master Data can lead to inaccurate product data in Online/Offline Catalogs, items erroneously being recorded as out of stock, sluggish new product introductions, and the inability to alter merchandising.
Vin MDM creates an enterprise wide repository of product information helping you:
- Create a Single view of Truth across catalogs, channels, distribution channels, merchandising & other systems
- Managing the life cycle of the product, such as on-boarding, editing/deleting an existing product
- Identify & leverage Cross sell/ Upsell opportunities
Loyalty
MultiChannel Loyalty Programs
Customer retention is key to business success, given the high cost of customer acquisition.
Our OmniChannel Solution enables consistent implementation of loyalty programs across all channels, ensuring your customers stay with you.
This is done by connecting customers to your brand across all touch points and providing them the opportunity to be rewarded for spends and engagement across channels.
MultiChannel Campaign Management
Build customer loyalty using campaigns with smarter targeting across channels.
We help you to nurture your customer base with our easy-to-use, comprehensive solution. Our Campaign Management Solution combines consumer data and OmniChannel engagement into a single natively integrated platform, allowing you to plan, execute and monitor marketing campaigns across multiple touch points.
How you benefit:
- OmniChannel data capture helps you to create actionable strategies and drive personalized communications.
- Customised offers to shoppers by analyzing their data and buying habits.
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