Top 10 eCommerce Marketplaces in Philippines

February 25, 2020

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top marketplaces in philippines

The increasing popularity of e-commerce in the last decade has seen gross development, not only in the mentioned sector but also in terms of an overall technology boom.

Emerging nations across the globe have embraced e-commerce largely due to the convenience factor – leading to many players vehemently battling to capture the market.

The Philippines, an archipelagic nation doused by national debt, military coups and national disasters through the 80s and 90s, has bounced back stoically as one of Asia’s evolving markets.

Making the transition from an agricultural society largely to an economy now dependent on services and manufacturing has seen a rise in the average citizen utilizing technology to better effect.

In a population of 107.3 million, a whopping 76 million are familiar with the internet making e-commerce easily available. Global internet giants, Rocket Internet was among the first to tap the Philippines e-commerce marketplace following which many such players have entered the game with reasonable success.

Though, the Alibaba Group bought over a controlling stake in 2016 for a mind-boggling $500 million. It was Rocket Internet that conceptualized Lazada in 2012, the leading e-commerce player to date.

With benchmark set by Lazada and still seemingly invincible in the Philippines e-commerce marketplace, here we analyze the top 10 e-commerce websites based on the average user traffic on a monthly basis.

1. Lazada Philippines

Ascertaining its dominance for almost a decade now, Rocket Internet’s superb venture Lazada has cemented itself as Philippines’ number one e-commerce website with a traffic of 25,000,000 every 4 weeks.

After Lazada expanded itself to the rest of South Asia, so much so that Chinese e-commerce giant Alibaba took over a major shareholding in 2016. Being an online departmental store primarily, Lazada is also offering merchants a marketplace to sell their own products.

2. Shopee Philippines is every Filipino’s one-stop shop, designed along the lines of Amazon and Flipkart. What started out as a mobile-only application diversified to the world wide web and grew exponentially.

As a leading player even in the Thai, Indonesian, Singapore, Malaysian, Vietnamese, and Taiwanese markets, Shopee engages a mammoth 14,400,000 users every month and offers commodities ranging from electronics to grocery.

3. Zalora Philippines

Among Rocket Internet’s top conceptions, Zalora has grown to become the largest e-commerce website in South East Asia that caters exclusively to fashion.

Zalora has been a stable player in the Philippines e-commerce marketplace since 2012 with an estimated monthly traffic of 1,250,000. The popularity of the website has seen it expand its wings to Singapore, Indonesia, Malaysia, Brunei, Thailand, Vietnam, Hong Kong, and Taiwan.

4. Carousell Philippines

Structured along the lines of how eBay began, Carousell allows users to photograph products they intend on selling and then posting the ad for other customers to view. It began as a mobile application but in the last few years has also developed into a tool for computer users too.

Nearly a million (930,000) users from the Philippines e-commerce marketplace utilize Carousell every 30 days with the success of the company helping it expand to Australian, Malaysia, Taiwan, Singapore, and Hong Kong.

5. eBay

What began as a C to C (consumer to consumer) business developed rapidly and quickly made a foray into the e-commerce market worldwide.

Once eBay moved to the business to customer model, it quickly became the global leader in e-commerce, foraying into nations across continents. An estimated 880,000 Filipinos visit to benefit from the wide range of general products.

6. Globe Online Shopping

One of the largest companies in the Philippines, Globe Corporation, began the globe online shopping website in an attempt to tap into the Philippines e-commerce marketplace.

Globe online shopping caters to those looking for electronic devices, various gadgets, and apparel primarily, while also adding the option of customers choosing various post-paid network plans.

7. Metrodeal

Coupon based e-commerce websites have been around for the better part of the last decade aiding individuals to connect with various merchants and avail discounted deals on a range of services.

Over 770,000 Filipinos visit Metrodeal deal on a monthly basis to accrue coupons for deals at various restaurants or for leisure, travel, shopping etc.

Metrodeal has been gaining popularity at an impressive pace and has expanded its businesses to other South Asian nations like Indonesia and Thailand.

8. BeautyMNL

A study revealed that the online cosmetics market will reach a revenue of $675 billion by 2020, which probably explains how the Philippines e-commerce marketplace has a beauty/wellness related website at number eight in the top ten.

Calling itself ‘the No 1 homegrown site in the country’ and promising to conceal ‘what every Filipina wants’ attracts 590,000 visitors a month.

Apart from categorizing products in five categories – beauty, health and wellness, mom and baby, fitness, and fashion – also offers subscriptions to a beauty magazine christened Bloom.

9. Argomall

Technological devices and related products have become tools of luxury rather than a necessity in today’s world.

The Philippines is no different especially, when viewed from the perspective of mobile devices with the number of mobile subscriptions being124.2 million surprisingly outnumbering the population numbers which is 107.3 million.

A plethora of electronic brands and innumerable devices form Argomall’s impressive product list, ensuring they are well perched atop the list of computers and electronics in the Philippines e-commerce marketplace. Over half a million (570,000) Filipinos are drawn to the website every month in search of the latest gadgets, electronic accessories, tools et cetera.


The stock warehouse with a vastly diverse inventory concept is still gaining prominence in the Philippines and hence specializes in procuring products that are unavailable in the country. The online shopping website imports a range of products from nations like the United States of America and China.

Through a simple user interface and seamless experience, Filipinos can have their desired foreign commodities conveniently delivered to their door step via Galleon has been slowly finding its niche in the Philippines e-commerce marketplace with a traffic of 230,000 visitors every month.

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