country: sg

How to sell on LAZADA

4 simple steps to become a seller on LAZADA

February 21, 2018
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The millennials have a unique perspective on how customer experience initiatives are executed.

Especially in the eCommerce industry where information and user experience are critical, it becomes imperative for Sellers to choose a platform that provides maximum visibility of their product offerings and in turn foster high returns.

Given the unparalleled advancement of mobile technologies and the increasing number of online users, Sellers have realized the importance of selling online and differentiating themselves from the competition.

eCommerce sales in SEA look promising in the coming years as per a research by Google and Temasek Holdings, which says that eCommerce sales in Southeast Asia will grow 32% annually from $5.5 billion in 2015 to $88 billion in 2025.

This clearly signifies how big the impact can be in Southeast Asia and for all the eCommerce players operating in that market.

But to stay in the competition, sellers have to adopt strategies that carry value for customers and make their online shopping experience a memorable one.

Selling on LAZADA

When it comes to redefining the shopping experience in Southeast Asian countries, LAZADA has been one of the top eCommerce Marketplaces that has created a dynamic and distinctive shopping journey for the customers on the go.

Sellers on LAZADA offer numerous types of products from accessories to clothing and electronic devices. If you are planning to expand your product outreach in South East Asia,  LAZADA should be on your priority list.

Here are 4 steps that you as a seller on LAZADA need to know for witnessing amazing sales conversion:

1. List your products

Listing products on LAZADA is very simple. Sellers are required to do the documentation by filling in the details of their product online which consists of information like product description, pricing, color, dimension, weight, image, etc.

To provide exemplary customer experience it becomes important for the sellers to provide rich and consistent product information.

To efficiently manage your product information read – Why sellers on marketplaces need catalog management?

To sell on LAZADA, click here:

2. Sell with ease

The next step after your products get listed on LAZADA is to go through the LAZADA seller center website.

On this website, sellers get access to the reports dashboard and multiple options to process orders, maximize sale, make payments, update inventory, monitor performance, and manage promotions via a single login.

Additionally, sellers can go through the LAZADA university tutorials and videos to maximize their efficiency and grow their business. 

Here is what the LAZADA Seller Center looks like:

Lazada Seller Center

3. Shipping orders

Once the customer places an order on LAZADA, sellers need to ship the orders on time to the customers for creating a seamless experience.

LAZADA provides Sellers with two shipping options:

  • Fulfillment by LAZADA: Products are stored in LAZADA fulfillment centers, and LAZADA handles packaging and shipping of products to customers. Sellers are only charged on the basis of numbers of orders shipped.
  • Seller Self-Shipping: While Self-Shipping, sellers need to take care of the complete process of managing inventory, packaging, labeling, and shipping of products to individual customers.

4. Get paid

Once the orders are shipped to the customers, LAZADA will deduct their fees and deposit payments into your bank account every 14 days.

With Vin eRetail eXpress sellers can sell and manage orders across multiple marketplaces easily and streamline your fulfillment process.

To know how Vinculum can help you sell on LAZADA or any other marketplace, make an enquiry.

If you have any suggestions, please provide comments in the section below!

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ribhi saleh
ribhi saleh
2 years ago

Hi, thanks for the informative advice! I was wondering, im planning to start selling on lazda also, but I want to know if its possible to list items on lazada and purchase to send after a client order them ( kinda like a dropshipping model )


Ariel Helario
1 year ago

I try to join the Lazada online seller for have an extra income

Foong Sam Weng
Foong Sam Weng
1 year ago

I would like to Know how I can sell my Items of Old Currencies on Lazada. Kindly advise me on all the particulars to get started

1 year ago

The problem with Lazada is that they HAVE NO CONTROL OVER THEIR SELLERS. If a seller sent a wrong product or damaged or lacking in parts and you complained to Lazada they will only bombard you with messages but they won’t blacklist or suspend a scamming seller. It’s money why they should do that?

1 year ago
Reply to  Randy

It’s Lazada.Not amazon

1 year ago

How to be a lazada seller

Marissa Pertez
1 year ago

Hi my name is marissa Pertez! I would like to learn how to sell my products on lazada. Thank you so much

Eliza C. Anojo
Eliza C. Anojo
1 year ago

How to be a lazada seller?

Juliet funa
Juliet funa
1 year ago

Helo my name is Juliet funa, I would like become a seller in Lazada how I can start , I would like to learn how to sell my product in Lazada.

1 year ago


Great post. Thought that I’d leave a comment…

Thanks for taking your time to write this post and share your knowledge with us.

Anacres Plata
Anacres Plata
1 year ago

I want to join lazada 0nline seller for have extra income.

lenie martin
lenie martin
9 months ago

hi I want to be a lazada seller, pls guide nor teach me. thank you