Top eCommerce Trends in 2022
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1. Omnichannel Selling
Omnichannel selling put forward the concept of multiple platforms to enhance sales in a broader perspective. Such a platform gives an awful experience to mingle with other social media websites like Facebook, Instagram, and another relatable online source to attract a huge crowd.
According to a report, mobile commerce will grow to 42.9% of the total e-commerce business by 2024. These days mobile shopping gives the best shopping experience to enhance the customer choices and desires. And Progressive web apps (PWAs) are in demand as Starbucks uses the same.
A PWA is similar to another app with app-like interactions, just a click away from the offline functionality. Around 43% of US users went online shopping before the pandemic started.
2. Multilingual stores
E-commerce platforms like eBay and Amazon are flapping their wings to touch every part of the world to increase sales in their language. The considerable crowd prefers to get the brand product’s detail in their regional language to understand the quality and material of the products in particular.
As per the CSA research study, around 76% of online shoppers choose to get the product information in their mother tongue or regional language. It’s time to make sure that the e-commerce store must use different languages to grab the attention of the vast audience towards them.
3. Fast Checkouts
With the advancement of technology, customers do not struggle at the checkout point. As per the Baymard Institution report, 17% of the consumers drive hard to get rid of the carts. Time is necessary to make the checkout process simple and easy to go to eliminate the customer’s risk. The multi-page checkout comes out with its advantages
4. Flexible Payment options
According to a survey conducted by Worldpay, digital wallets got around 49% of the e-commerce transactions globally in 2021and credit cards transaction are approximately 21% of the market share the following year. It is estimated that digital wallets are supposed to rise by 53% by 2025.
Some of the transaction methods for the digital purchasing are mentioned below:
- Bank transfers
- Debit cards
- Credit cards
- Digital wallets that include Apple Pay
5. Personalized Experiences
With the customized products comes a large crowd in the e-commerce section for the consequences of their choice. According to a Segment study, 60% of the consumers are the repeated buyers of the e-commerce business model to come out with customized shopping ideas and experiences.
6. Customer support
Customer support plays a vital role in attracting the brand products and its sale in the market in a diverse way. The e-commerce industry must assist the customer’s queries or problems and resolve them within a time frame to win their trust and loyalty.
It is estimated that around 95% of the UK and US customers reflect customer service as a critical factor in resolving customer queries significantly.
7. Marketing Automation
Marketing automation is in the craze as this technology automatically processes the advertisement, campaign, and follow-up emails to reach a large crowd at once.
Such processes collect the valuable data of the customer and their choices to frame the personalized messages to understand the buyer’s journey. And these will help to enhance customer engagement and hike conversion rates.
8. Subscription Models
Consumers are so used to online shopping that they prefer to have a subscription to the e-commerce websites to get easy access to the items and delivery of the products soon. Such trends have boomed the market value to $478 billion by 2025.
Three ways to get the subscriptions:
- Access – in this, the members-only get benefits based on lower prices and samples of the new products.
- Curation – the members get personalized products like self-care products and coffee. Replenishment includes necessary items like fresh produce, diapers, and pet foods.
9. Social Media marketing
Social media marketing is the right platform like Facebook, Instagram and other social media platform to advertise the e-commerce business model to grab the vision of the consumers toward the particular brand and raise the sales in the market is a great way. Such a process brings engagement in the brand products and awareness among the consumers.
It is estimated that around 54% of the users surf social media to have an idea about the brand products. And about 79% of the shopping is done with the help of mobile apps.
10. Live Shopping
Live shopping is catching the mind of the people wisely as they interact with the audience via video streaming and answer the audience’s queries in real-time. Such a process helps instant shopping when using chat functions or in-channel buy buttons.
For example, Alibaba’s Taobao Live processes the same process and gets revenue of $7.5 billion in terms of the transaction value.
11. Content Marketing
Content marketing is booming as it helps create the best content in terms of audio, video, or posts to advertise on social media platforms to gain the momentum for the brand products and resolve customer queries.
Such a process helps establish a great bond with the audience as they can relate to it close to them. 60% of the customers only engage in shopping with content marketing strategies.
12. Free Delivery Options
The e-commerce business model comes with the strategy of free delivery of the products. Out of which only 15% are satisfied with the products and the delivery process in real-time.
Most e-commerce stores like Amazon have opened their warehouse in different locations all over the globe to enhance the supply chain and fulfill the fast delivery criteria in one go.
13. Sustainable Online Shopping
The pandemic has made online shopping sustainable as 52% of the consumers follow the same shopping mode. As per the survey, 65% of consumers buy packaged products, whereas 29% avoid plastic packaging. The need of the time is that the e-commerce has to change its packaging structure and come out with eco-friendly packaging by using paper or cardboard as you can recycle them. The e-commerce industries can use biodegradable plastics.
14. Purpose-Driven Brands
These days consumers purchase a particular brand product purposefully rather than in the name of shopping. For example, TOAST is a fashion brand that defines its purpose appropriately to attract customers significantly. Consumers recommend the products more likely to others around 4.5 times.
15. Conversion Rate Optimization
One of the challenging tasks of an e-commerce website is getting massive traffic and converting it into purchasing customers. The conversion rate optimization (CRO) assists the site visitors in acquiring the products in their collection or signing up on the page in a few steps.
16. Artificial Intelligence Adoption
Artificial Intelligence is the latest technology that can resemble human intelligence. Such technologies are suitable for adopting the learning process of the consumers and understanding their behavior to come out with valuable outcomes with accuracy.
17. Zero-party Data
The e-commerce industry comes out to maintain the transparency of the data and keep it safe and secure to get rid of any fraud or misuse. Even the transaction details and other personal information are kept under security to manage the flow of the process smoothly.
The above e-commerce trends are good to go for the growth of the brand products in 2022 and the following years.
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