The Noon Seller’s Guide

June 23, 2022

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As more companies resort to internet platforms to increase their visibility and attract more clients, the number of digital buyers continues to expand. The convenience of e-commerce and the availability of things not commonly found in traditional stores have resulted in more extensive online retail sales than a decade earlier.

By 2025, the e-commerce market in the United Arab Emirates is estimated to reach USD 17 billion. More investments, increased social media usage, and innovation contribute to the region’s e-commerce market’s rise.

Online platforms like dominate the e-commerce business. This enormous marketplace provides a plethora of chances for both large and small businesses. So, what’s the best way to get started selling on We’ve listed the steps below to assist you in getting your business online:

Sign up as a partner

It’s simple to get started at Noon. Join up and select “Create a Store” from the drop-down menu. To continue, follow the steps and fill out the essential information. This will lead you to the following steps: uploading your online store’s paperwork.

Provide your e-commerce license

A legitimate trade license or business registration – especially an e-commerce license – is one of the documents you’ll require. An e-commerce license certifies that your company can legally sell and conduct business on online channels, including websites and social media sites.

While applying for an e-commerce license in the UAE is simple, you must guarantee that your application is error-free. You can submit your e-commerce license and the other required paperwork to Noon’s seller portal once you have it.

Prepare and upload your documents.

Getting the necessary documentation when selling at midday is essential. When creating your seller store, you must provide the following papers: a passport or other form of identity, a resident visa (if you’re a foreign business owner), and a VAT certificate. You must produce proof of purchase, a distribution authorization letter, a manufacturer permit, or a certificate if you plan to distribute Health and Beauty products.

Non-VAT-registered merchants must file a declaration of VAT non-enrolment. Make sure to complete the appropriate form. The documents should also bear a seal and be signed by the business’s authorized owner or signatory.

Provide your bank details

An active bank account is required. Your e-commerce sales will be deposited into your bank account every week. Double-check that the bank account information you submitted matches the news in your commercial registration to guarantee a smooth transaction.

The legal name of your company, bank account number, IBAN and SWIFT codes, bank branch, and store currency should all be included in your bank account information. It’s worth noting that specifying your store currency is critical, as you won’t be able to change it later.

Read up on seller fees.

On things sold on the site, Noon charges a sales commission ranging from 4% to 27%. The amount depends on the type of product you’re going to sell. It would help if you also thought about the shipping and handling costs. These are sometimes expressed as a proportion of overall sales. In addition, midday charges storage costs ranging from AED 0.2 to AED 5, depending on the item.

Choose a selling model.

You can choose among Noon’s selling models once registered as a seller. The three options are fulfilled by Noon (also known as noon express), cross-dock, and direct ship. The most popular choice is Fulfilled by Noon (FBN), eliminating the worry of selling online. Noon’s staff will handle the warehouse logistics, packing, and shipping under this selling model.

With a cross-dock selling approach, you will process customer orders before turning the products over to the noon team for packing and fulfillment. Customers can choose to be picked up or dropped off at a noon hub. Finally, direct shipping entails the seller processing orders, picking up things, and packing them before submitting them to Noon’s logistics for delivery.

List your products

List your items on the Seller Station at Noon. For each item listed, you must include the product ID and description. It’s also crucial to have a product image and specification. You can use Noon’s product database to make listing your stuff easier. It contains everything you need to make a listing.

Boost your sales

It’s time to discover how to increase your e-commerce sales now that your products are up on Noon’s site. Conduct extensive market research to determine what your potential clients currently purchase on the internet. The more information you have on them, the better.

Use the proper search terms in your product titles, descriptions, and photos. As clients search the marketplace, this helps to improve your presence.

Use Noon’s features, including the noon Price Intelligence and Price Engine. Based on past pricing on several online platforms, Price Intelligence may assist you in determining the optimal price for your products. On the other hand, the Price Engine gives you information about real-time price changes across the site so you can adjust your expenses automatically.

Above all, take advantage of the complimentary onboarding training. The Seller Lab at Noon gives instructions on how to sell your products on the web. You can even schedule a monthly training session to learn more about the process and the resources provided.

Start your eCommerce journey.

There’s no better time than now to establish your own e-commerce business and reap the rewards. We can assist you with setting up your e-commerce business in the United Arab Emirates. Please get in touch with our team, and we will be pleased to help you on your eCommerce journey.

Want to grow your business?

Your staircase to
growth is here!

Quick tricks for growth:

  • Reconciliation of overcharges
  • Single inventory dashboard
  • Reduced order processing time
  • Standard and accurate data

Want to know how to do this? Don’t worry!



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