The importance of E-commerce Marketplace Integration for Multichannel Sellers


July 9, 2022
6 MIN READ
Vinculum
Written by:
Vinculum
the-importance-of-e-commerce-marketplace-integration-for-multichannel-sellers

Revenue growth is critical for e-commerce enterprises. Today’s e-commerce enterprises aim to please as many clients as possible while also growing website traffic and expanding their reach. To increase their business, several e-commerce companies are implementing a multichannel strategy. However, there are other obstacles to overcome, including a lack of consistent branding and message across various channels, difficulties controlling inventory for each channel and the risk of inventory mix-ups, and maintaining multiple customer connections across different channels.

By merging various e-commerce processes, establishing inventory links, and moving data from many channels into a single operational platform in real-time, the e-commerce marketplace integration supports multichannel sales. It helps you manage your day-to-day tasks such as uploading new product data, downloading pending orders, printing invoices, producing labels, printing dispatch manifests, tracking orders and shipments, checking and updating inventory stock, and more with numerous online marketplaces.

Benefits of E-commerce Marketplace Integration

  • Reduces Manual Selling Process

By automating the whole workflow, including product upload, figure changes, order administration, and so on, e-commerce marketplace integration removes the majority of manual operations.

  • Faster Data Transfer

The data flow is rapid and safe because of the real-time connectivity of APIs from all seller platforms. Each data transfer request is checked for accuracy. It reduces mistakes by removing friction in the data flow from marketplaces to online retailers and inventories.

  • No Switch Between Platforms

One of the most significant advantages of marketplace integration is that it removes switching between platforms to manage operations. Instead, you can manage all functions from a single dashboard. You will be able to spend more time on other essential tasks. E-commerce marketplace integration also saves time and effort for sellers by simplifying the selling process.

  • Cover a higher number of channels

Integration improves listing performance, which promotes product visibility. It allows retailers to link their gateway to a variety of marketplaces.

  • Beat Competition

It also helps e-commerce sellers to compete more effectively. Repricing items as needed will allow you to claim the purchase box anytime. You may also control discounts and ensure that all markets are consistent.

  • Boost Inventory Visibility

You can consolidate data from all channels using multichannel inventory management software. The significant advantage is keeping inventory tracking across all your stocking locations. If a default shipping destination is unviable, or if the default location is an out-of-stock product, you can deliver it from the following closest location.

  • Reach More Audience

Another advantage is that selling across many channels allows you to increase brand awareness. It enables you to reach out to new consumers by exhibiting your items on different platforms and developing a brand presence across many channels.

  • Improve Demand Sensing

Overstocking may be avoided by integrating with an e-commerce marketplace. It occurs due to inadequate demand forecasting and data collecting and poor planning and anticipation of demand fluctuations. A multichannel inventory control software gives you precise sales estimates.

  • Cut Errors 

E-commerce marketplace integration guarantees that all procedures are integrated seamlessly, reducing the risk of mistakes affecting your everyday operations.

Features of E-commerce Marketplace Integration

  • Centralized Dashboard

You can assess the effectiveness of your sales campaign across many marketplaces using an accessible consolidated dashboard. It allows you to keep track of the best-selling goods on the market and account-specific order summaries, recent orders, lifetime sales, monthly sales records, and more. Data may flow between marketplaces and inventories through a single dashboard, making it easier for you to take all essential activities.

  • Real-Time Updates

One of the essential characteristics of e-commerce marketplace integration is real-time communication across multiple platforms. It guarantees that all data are updated in real-time, including inventories, orders, and product information. It allows you to sell items across numerous channels while keeping optimal stock levels, removing the risk of overselling or underselling.

  • Automated Crons

Automated crons are a feature of e-commerce marketplace integration that eliminates manual mistakes. Crons are instructions that tell the server to run a preset task at a specific time. It relieves you of repeating the same functions, enabling you to focus on more critical studies. It also increases the speed of sending data across different systems.

  • Manage and Upload Products in Bulk

With e-commerce marketplace integration, you may quickly and easily upload many items from your online store to the marketplace. This feature allows you to efficiently manage your product catalog while freeing time to focus on other critical tasks.

  • Centralized Order Management

Centralized order management is one of the aspects of e-commerce marketplace integration that allows merchants to do all sorts of order-related activities from different platforms. It can be accepting, rejecting, shipping, or deleting orders. Thanks to a consolidated order management system, sellers don’t have to log in to various platforms to manage their orders. If e-commerce vendors cannot work online orders on time, they risk losing current and future clients.

  • Multiple Seller Account Support

Marketplace integration enables you to simultaneously manage several accounts from the same marketplace, regardless of regional limits. Such integration allows you to sell the same merchandise from a single location using numerous reports.

  • Automated Shipment & Tracking

The automatic dispatch of merchandise is made more accessible with e-commerce marketplace integration. Connecting with top carriers through centralized inventory management software ensures that each order is completed and items are delivered to clients on time. Using a marketplace connection, you can also track cargo in real-time. Once the goods get released for delivery, all additional data, such as billing/shipping address, shipping carrier, tracking code, and live position, are given to sellers to monitor from their website

  • Automated Live Notifications

You will receive automated live notifications on your website due to the e-commerce marketplace integration. On your portal, you may obtain real-time alerts on new orders that have been received or refused and low inventory levels. You can add more live notifications by customizing the marketplace.

Conclusions

Multichannel e-commerce businesses need marketplace integration in e-commerce as it enables them to sell across many channels from a unified platform. It also allows retailers to continuously target more clients and receive real-time order distribution updates across many geographical locations. If that’s not enough, it lowers the manual work required to transition between several channels, allowing merchants to post items in bulk. The integration gives them extra time to focus on other crucial tasks.

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