The Best Marketing Solutions for E-Commerce and Retailers


April 25, 2022
5 MIN READ

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E-commerce and retail businesses can look forward to optimizing and improving the way they handle consumers and providing responses to inquiries, promoting brand loyalty, and encouraging repeat customers if they can employ the correct marketing solution.

Although it’s not accessible due to the businesses adapting to evolving market and consumer needs regularly, it would still be highly effective in bringing about the changes mentioned above and can lead to an increase in the overall happiness of the customer,

Let’s look at 10 of the best marketing solutions for e-commerce and retail businesses.

  • Salesforce

Salesforce enables businesses to integrate their marketing, commerce, service, and IT data on a single platform and utilize it to provide consumers with unique, customized experiences.

Among the company’s many industry-specific solutions, one such is Salesforce Commerce Cloud. This solution is a set of e-commerce features for driving growth and profits like application integrations environment, personalization tools, omnichannel shopping functions, and order management. These may be utilized well for both B2B and B2C use cases.

  • Oracle

Offering a wide variety of cloud marketing products like Bronto, Eloqua, and Responsys, each of Oracle’s options has its set of advantages and customizations for the marketing needs of businesses.

The Oracle Customer Experience application suite has a unified B2C and B2B e-commerce platform called Oracle Commerce. It focuses on assisting businesses in centralizing their sales channels, developing customized buyer experiences, and increasing sales. It equips a business with contact management, custom payments, content marketing, and subscription management features.

  • Drip

Drip is an email and SMS marketing solution designed specifically to cater to the needs of e-commerce businesses through which they can collect and organize consumer data to create customized omnichannel customer journeys on a large scale.

Drip’s features include tools for managing complex multichannel marketing campaigns, which one can use without any knowledge about coding. Drip is used to develop automated campaigns across SMS, social media, email, and onsite pop-ups.

  • Selligent

Selligent Marketing Cloud is an automated tool for B2C brands that aims to boost customer interaction across all channels while also assisting marketers in fostering connections using data.

The company’s AI and Customer Data Platform generates universal consumer profiles through the data acquired. In return, it enables retailers to increase their sales by assisting them in centralizing data streams, aligning sales technology stacks, providing targeted content to customers, and integrating with third-party applications.

  • Keep

Keap provides marketing automation and CRM tools for small organizations that focus on sharing and cooperation, customer data, campaign automation, and reports to help users understand audiences’ reactions to campaigns and modify them accordingly.

An ideal tool for e-commerce businesses, the Keap Max Classic model, allows customers to access a wide variety of powerful marketing and sales automation tools and flexible integrations, configurable campaigns, segmentation, expedited payment functionality, and analytics management.

  • Zoho CRM

A multinational corporation specializing in software development, cloud computing, and web-based business tools, Zoho provides various applications and products across a wide range of businesses.

Zoho’s omnichannel retail CRM is an integrated platform that combines marketing, sales, inventory management, customer service, and supply chain operations for businesses.

The benefits of using the Zoho CRM platform include:

  • Customizable user interfaces
  • Built-in AI tools
  • Inventory management
  • A suite of integrations
  • Real-time data management
  • GetResponse

Providing accessible and reliable solutions for small and large businesses that can be scaled and modified, GetResponse marketing solutions include automation, CRM, webinar software, email design, and the tools needed to track customer journey scenarios in real-time updates.

GetResponse provides many tools to businesses, including native e-commerce interfaces, payment processing, landing pages, pre-built sales funnels, automatic reminders, email marketing automation, data analytics, and email segmentation.

  • VBout

A multichannel marketing automation solution with a customer-centric strategy for gathering leads, VBout offers several marketing automation features in its flagship platform. With a ready-to-use plugin that integrates with the VBOUT platform, VBout caters to e-commerce firms without the users writing code.

Businesses can collect detailed information about their customers, send automated messages to convert leads, and measure KPIs with drag-and-drop reporting widgets with the VBOUT e-commerce plugin.

  • Autopilot

Providing a marketing platform that combines consumer data from various sources, Autopilot offers consumers a single view of all their customer data for more straightforward automation of the marketing journey.

Autopilot’s e-commerce marketing package comes with one-click integrations, real-time consumer behavior tracking, audience segmentation, campaigns. They target customers at each stage of the purchase experience, multichannel marketing tools, A/B testing features, an AI-powered content marketing.

  • Zendesk

Zendesk’s retail-specific marketing solution aids businesses in creating more positive and memorable customer engagements and experiences. Also, Zendesk assists organizations in compiling billing, shopping history, and preference data to generate comprehensive customer profiles that make it easier to serve customers with the experiences they like.

Zendesk also offers other features like omnichannel customer support tools, a unified knowledge base, AI functionalities, analytics, and more.

Conclusion

The optimization and improvement in how businesses handle their customers and other necessary steps to maximize their reach is a continuous and ongoing process. The tools mentioned above are the go-to solution that they should look to utilize to achieve a level of competitive edge and remain relevant in today’s evolving market scenario.

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