Vinculum at eTail Asia 2019: Helping Brands Scale Globally

February 26, 2019
Akash Jain
Written by:
Akash Jain
eTail 2019

The global e-commerce market is expected to reach a market value of US$3.4 trillion by 2020 – and roughly 22% of that is expected to come from cross border e-commerce, according to a DHL report*.

Vinculum Group is coming at eTail Asia 2019 as an Associate Partner to uncover this huge business opportunity in cross border e-commerce.

Date: 6-7 March 2019
Venue: Sheraton Towers, Singapore

About eTail Asia 2019

eTail Asia 2019 is an Asian eCommerce and digital marketing conference for large and established e-retailers to share best practices, challenge convention and network.

It is a destination event for Asia’s leading retail innovators focused on intimate, small group, and peer-to-peer learning.

Vinculum’s agenda at eTail Asia 2019

Vinculum at eTail Asia will help brands uncover the business opportunities in cross border e-commerce.

Customers today are shopping across multiple sales channels and devices. Many nimble brands are using powerful digital marketing and collaboration with online channels to make a name for themselves. Some of the brands are also successfully tapping into selling cross-border.

This has presented larger brands with a challenge of retaining customer loyalty while countering increased competition and price/profitability pressures.

The situation presents a fantastic opportunity for some of the brands to be present where customers shop, use modern tools and technologies to increase their customer base, engage better and to dominate the omnichannel market.

Vinculum is conducting a cross border workshop/masterclass where our subject matter experts will address the pressing questions in cross border e-commerce and present strategies for success.

Workshop topic: Scaling brands globally through online marketplaces – challenges & opportunities
Date: 6 March 2019
Time: 2:10 PM SGT

Key takeaways of the workshop

  • Finding the right marketplace for your products
  • Best fit categories for cross border e-commerce
  • Finding the right partners for enabling cross border e-commerce
  • Key enablers to build the cross border ecosystem
  • Overall strategy to enable cross border e-commerce
  • Current challenges faced while selling on marketplaces
  • Opportunities for brands on international marketplaces

Vinculum is also curating a co-branded report with eTail Asia to help brands scale and sell across channels globally.

This report looks at the categories which are likely to succeed. It will give insights on people, process and technology investments that are to be made to help brands succeed. It will also cover category wise challenges with import/export licenses and the role of local partnerships. In summary, the report will look at what it takes for a brand to go global.

Key takeaways of the report

  • Brands & categories that retailers & marketplaces should target
  • Channels for online pureplays to sell their products
  • Essentials for brands to scale through online channels
  • Brand selection criteria for brand distributors
  • Challenges and strategy to enable cross border e-commerce

For cross border e-commerce, the opportunity is huge and the growth is massive. We can help you decode the business opportunities in cross border e-commerce. If you are coming to eTail Asia or visiting Singapore around the 6th of March, set up a meeting.

*The 21st Century Spice Trade: A guide to the cross-border e-commerce opportunity

Author Bio:
An MBA marketing graduate from IIM, Akash Jain works at Vinculum group, where he manages product marketing, content and social media marketing. An ardent learner of new things, he is passionate about scaling up marketing operations, implementing new-age marketing automation and customer psyche.

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